reardenmetal.com

A group of students in the Creating Infectious Action class I am co-teaching came up with a clever concept. They observed that Firefox penetration among non-geeks, non-technical folks depends heavily on the appeal of extensions and customization of the browser. Fortunately, there’s a ton of great extensions for Firefox. The students cleverly realized that the library of Firefox extensions was not at all friendly to the mass market user so they pre-bundled a few of the most popular ones into lifestyle groupings for music lovers, channel surfers, power shoppers, etc. They are still working on the look and feel, and they are going to distribute the customized versions of firefox lots of ways, but you can see the early direction at www.firefox4life.com. Check it out.

I thought this was both ambitious and clever. Packages and bundles are a great way to make sense of a vast menu of choices for the mass market. And crossing over to the mass market is Firefox’s biggest challenge if they want to remain a relevant and influential alternative to IE.

Category : Stanford, Stuff, Web/Tech